What the hell is UX Strategy and why it’s crucial ! 13 avril 2016

What the hell is UX Strategy and why it’s crucial !

Tout le monde UX est heureux d’accueillir Jaime Levy, conférencière réputée et auteure du tout nouveau livre « UX Strategy: How to Devise Innovative Digital Products that People Want ». Pionnière dans le domaine de l’expérience utilisateur, Jaime Levy sera de passage à Montréal dans le cadre d’une impressionnante tournée mondiale qui l’amènera à partager sa vision de la stratégie UX.

À noter que ceux et celles qui voudront se procurer son livre, il sera possible de le faire au cours de la soirée en profitant d’un rabais de 50 %. Si vous ne désirez pas attendre d’ici là, sachez que vous pouvez quand même profiter d’un tarif spécial TLMUX en achetant le livre sur le site d’O’reilly Media en utilisant le code AUTHD (40 % de rabais pour la version hardcopy ou 50 % pour la version imprimée).

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What the hell is UX Strategy and why it’s crucial !

User experience (UX) strategy lies at the intersection of UX design and business strategy. This talk delves into this crucial practice, which relies on empirical, lightweight tactics for pushing cross-functional teams toward a unique digital solution that customers want.

Several UX strategy techniques will be demonstrated that you can use for crafting consumer products regardless of your work environment. It will start with a primer covering topics such as competitive analysis, validated user research, disruptive mental models, and why your product must deliver superior value through a « killer » user experience. The business case of Airbnb will be deconstructed so you can see how they started (by running experiments), ambitiously scaled (with growth hacking techniques), and monetized their value proposition (with an innovative business model).

Jaime Levy

Jaime is an author, college professor and User Experience strategist based in Los Angeles, California. Her book « UX Strategy : How to Devise Innovative Digital Products that People Want » was just published by O’Reilly Media. Jaime heads a consultancy called JLR Interactive that caters to startups and enterprises, helping them transform their business concepts into innovative and scalable online solutions. She conducts workshops worldwide and also teaches a graduate level UX design and strategy course in the Viterbi engineering school at the University of Southern California. To learn more about Jaime Levy, look her up on Wikedia and LinkedIn.