{"id":5493,"date":"2016-03-22T20:54:51","date_gmt":"2016-03-23T00:54:51","guid":{"rendered":"https:\/\/toutlemonde-ux.com\/?p=5493"},"modified":"2019-03-20T18:32:44","modified_gmt":"2019-03-20T22:32:44","slug":"avril2016","status":"publish","type":"post","link":"https:\/\/toutlemonde-ux.com\/?p=5493","title":{"rendered":"What the hell is UX Strategy and why it\u2019s crucial ! 13 avril 2016"},"content":{"rendered":"<p>[et_pb_section bb_built=\u00a0\u00bb1&Prime; fullwidth=\u00a0\u00bbon\u00a0\u00bb specialty=\u00a0\u00bboff\u00a0\u00bb next_background_color=\u00a0\u00bb#000000&Prime;][et_pb_fullwidth_image _builder_version=\u00a0\u00bb3.19.15&Prime; src=\u00a0\u00bbhttps:\/\/toutlemonde-ux.com\/wp-content\/uploads\/2016\/03\/jaimelevy-banniere.png\u00a0\u00bb \/][\/et_pb_section][et_pb_section bb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb3.0.47&Prime; prev_background_color=\u00a0\u00bb#000000&Prime;][et_pb_row _builder_version=\u00a0\u00bb3.0.48&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_text _builder_version=\u00a0\u00bb3.0.74&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb]<\/p>\n<h3><strong>What the hell is UX Strategy and why it\u2019s crucial\u00a0!<\/strong><\/h3>\n<p>Tout le monde UX est heureux d\u2019accueillir Jaime Levy, conf\u00e9renci\u00e8re r\u00e9put\u00e9e et auteure du tout nouveau livre<a href=\"http:\/\/amzn.to\/1QMwny5\"> \u00ab\u00a0UX Strategy: How to Devise Innovative Digital Products that People Want\u00a0\u00bb<\/a>. Pionni\u00e8re dans le domaine de l\u2019exp\u00e9rience utilisateur, Jaime Levy sera de passage \u00e0 Montr\u00e9al dans le cadre d\u2019une impressionnante tourn\u00e9e mondiale qui l\u2019am\u00e8nera \u00e0 partager sa vision de la strat\u00e9gie UX.<\/p>\n<p>\u00c0 noter que ceux et celles qui voudront se procurer son livre, il sera possible de le faire au cours de la soir\u00e9e en profitant d\u2019un<strong> rabais de 50\u00a0%. <\/strong>Si vous ne d\u00e9sirez pas attendre d\u2019ici l\u00e0, sachez que vous pouvez quand m\u00eame profiter d\u2019un<strong> tarif sp\u00e9cial TLMUX en achetant le livre sur le site d\u2019<a href=\"http:\/\/shop.oreilly.com\/product\/0636920032090.do\">O&rsquo;reilly Media<\/a><\/strong> en utilisant le code <strong>AUTHD<\/strong> <strong>(40\u00a0% de rabais pour la version <em>hardcopy<\/em> ou 50\u00a0% pour la version imprim\u00e9e).<\/strong><\/p>\n<h3>COOP ECTO<\/h3>\n<p>936 avenue Mont-Royal Est<br \/>A proximit\u00e9 du M\u00e9tro Mont-Royal<\/p>\n<p><strong>Inscriptions: 31 mars \u00e0 partir de midi.<\/strong><\/p>\n<p><a href=\"http:\/\/www.eventbrite.com\/e\/what-the-hell-is-ux-strategy-and-why-its-crucial-tlmux-avril-2016-tickets-24019887129?ref=ebtn\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/www.eventbrite.com\/custombutton?eid=24019887129\" alt=\"Eventbrite - What the hell is UX Strategy and why it\u2019s crucial! - TLMUX Avril 2016\" \/><\/a><\/p>\n<h3><strong>What the hell is UX Strategy and why it\u2019s crucial\u00a0!<\/strong><\/h3>\n<p>User experience (UX) strategy lies at the intersection of UX design and business strategy. This talk delves into this crucial practice, which relies on empirical, lightweight tactics for pushing cross-functional teams toward a unique digital solution that customers want.<\/p>\n<p>Several UX strategy techniques will be demonstrated that you can use for crafting consumer products regardless of your work environment. It will start with a primer covering topics such as competitive analysis, validated user research, disruptive mental models, and why your product must deliver superior value through a \u00ab\u00a0killer\u00a0\u00bb user experience. The business case of Airbnb will be deconstructed so you can see how they started (by running experiments), ambitiously scaled (with growth hacking techniques), and monetized their value proposition (with an innovative business model).<\/p>\n<h3>Jaime Levy<\/h3>\n<p>Jaime is an author, college professor and User Experience strategist based in Los Angeles, California. Her book<a href=\"http:\/\/amzn.to\/1QMwny5\"> \u00ab\u00a0UX Strategy\u00a0: How to Devise Innovative Digital Products that People Want\u00a0\u00bb<\/a> was just published by O&rsquo;Reilly Media. Jaime heads a consultancy called<a href=\"http:\/\/jlrinteractive.com\/\"> JLR Interactive<\/a> that caters to startups and enterprises, helping them transform their business concepts into innovative and scalable online solutions. She conducts workshops worldwide and also teaches a graduate level<a href=\"http:\/\/classes.usc.edu\/term-20161\/course\/inf-556\/\"> UX design and strategy course<\/a> in the Viterbi engineering school at the University of Southern California. To learn more about Jaime Levy, look her up on<a href=\"https:\/\/en.wikipedia.org\/wiki\/Jaime_Levy\"> Wikedia<\/a> and<a href=\"https:\/\/www.linkedin.com\/in\/jaimerlevy\"> LinkedIn<\/a>.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb3.19.15&Prime;][et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_text _builder_version=\u00a0\u00bb3.19.15&Prime;]<\/p>\n<h2>Commanditaires<\/h2>\n<p>[\/et_pb_text][et_pb_team_member name=\u00a0\u00bbJaime Levy\u00a0\u00bb image_url=\u00a0\u00bbhttps:\/\/toutlemonde-ux.com\/wp-content\/uploads\/2016\/03\/jaimelevy-2.png\u00a0\u00bb _builder_version=\u00a0\u00bb3.19.15&Prime;]<\/p>\n<div class=\"vc_row wpb_row vc_inner vc_row-fluid\">\n<div class=\"wpb_column vc_column_container vc_col-sm-9\">\n<div class=\"vc_column-inner wpex-clr\">\n<div class=\"wpb_wrapper wpex-vc-column-wrapper \">\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p>Jaime is an author, college professor and User Experience strategist based in Los Angeles, California. Her book<a href=\"http:\/\/amzn.to\/1QMwny5\">\u00ab\u00a0UX Strategy\u00a0: How to Devise Innovative Digital Products that People Want\u00a0\u00bb<\/a><span>\u00a0<\/span>was just published by O\u2019Reilly Media. Jaime heads a consultancy called<a href=\"http:\/\/jlrinteractive.com\/\"><span>\u00a0<\/span>JLR Interactive<\/a><span>\u00a0<\/span>that caters to startups and enterprises, helping them transform their business concepts into innovative and scalable online solutions. She conducts workshops worldwide and also teaches a graduate level<a href=\"http:\/\/classes.usc.edu\/term-20161\/course\/inf-556\/\"><span>\u00a0<\/span>UX design and strategy course<\/a><span>\u00a0<\/span>in the Viterbi engineering school at the University of Southern California. To learn more about Jaime Levy, look her up on<a href=\"https:\/\/en.wikipedia.org\/wiki\/Jaime_Levy\"><span>\u00a0<\/span>Wikedia<\/a><span>\u00a0<\/span>and<a href=\"https:\/\/www.linkedin.com\/in\/jaimerlevy\"><span>\u00a0<\/span>LinkedIn<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_team_member][et_pb_gallery gallery_ids=\u00a0\u00bb6690,6686,6682,6680,6718,6717,6714,6721,6722,6703&Prime; posts_number=\u00a0\u00bb10&Prime; show_title_and_caption=\u00a0\u00bboff\u00a0\u00bb show_pagination=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb3.19.15&Prime; border_width_all_image=\u00a0\u00bb30px\u00a0\u00bb border_color_all_image=\u00a0\u00bb#ffffff\u00a0\u00bb]<\/p>\n<p>[\/et_pb_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What the hell is UX Strategy and why it\u2019s crucial\u00a0! Tout le monde UX est heureux d\u2019accueillir Jaime Levy, conf\u00e9renci\u00e8re r\u00e9put\u00e9e et auteure du tout nouveau livre \u00ab\u00a0UX Strategy: How to Devise Innovative Digital Products that People Want\u00a0\u00bb. Pionni\u00e8re dans le domaine de l\u2019exp\u00e9rience utilisateur, Jaime Levy sera de passage \u00e0 Montr\u00e9al dans le cadre [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5494,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<h3><strong>What the hell is UX Strategy and why it\u2019s crucial\u00a0!<\/strong><\/h3><p>Tout le monde UX est heureux d\u2019accueillir Jaime Levy, conf\u00e9renci\u00e8re r\u00e9put\u00e9e et auteure du tout nouveau livre<a href=\"http:\/\/amzn.to\/1QMwny5\"> \u00ab\u00a0UX Strategy: How to Devise Innovative Digital Products that People Want\u00a0\u00bb<\/a>. Pionni\u00e8re dans le domaine de l\u2019exp\u00e9rience utilisateur, Jaime Levy sera de passage \u00e0 Montr\u00e9al dans le cadre d\u2019une impressionnante tourn\u00e9e mondiale qui l\u2019am\u00e8nera \u00e0 partager sa vision de la strat\u00e9gie UX.<\/p><p>\u00c0 noter que ceux et celles qui voudront se procurer son livre, il sera possible de le faire au cours de la soir\u00e9e en profitant d\u2019un<strong> rabais de 50\u00a0%. <\/strong>Si vous ne d\u00e9sirez pas attendre d\u2019ici l\u00e0, sachez que vous pouvez quand m\u00eame profiter d\u2019un<strong> tarif sp\u00e9cial TLMUX en achetant le livre sur le site d\u2019<a href=\"http:\/\/shop.oreilly.com\/product\/0636920032090.do\">O'reilly Media<\/a><\/strong> en utilisant le code <strong>AUTHD<\/strong> <strong>(40\u00a0% de rabais pour la version <em>hardcopy<\/em> ou 50\u00a0% pour la version imprim\u00e9e).<\/strong><\/p><h3>COOP ECTO<\/h3><p>936 avenue Mont-Royal Est<br \/>A proximit\u00e9 du M\u00e9tro Mont-Royal<\/p><p><strong>Inscriptions: 31 mars \u00e0 partir de midi.<\/strong><\/p><p><a href=\"http:\/\/www.eventbrite.com\/e\/what-the-hell-is-ux-strategy-and-why-its-crucial-tlmux-avril-2016-tickets-24019887129?ref=ebtn\" target=\"_blank\" rel=\"noopener\"><img src=\"https:\/\/www.eventbrite.com\/custombutton?eid=24019887129\" alt=\"Eventbrite - What the hell is UX Strategy and why it\u2019s crucial! - TLMUX Avril 2016\" \/><\/a><\/p><h3><strong>What the hell is UX Strategy and why it\u2019s crucial\u00a0!<\/strong><\/h3><p>User experience (UX) strategy lies at the intersection of UX design and business strategy. This talk delves into this crucial practice, which relies on empirical, lightweight tactics for pushing cross-functional teams toward a unique digital solution that customers want.<\/p><p>Several UX strategy techniques will be demonstrated that you can use for crafting consumer products regardless of your work environment. It will start with a primer covering topics such as competitive analysis, validated user research, disruptive mental models, and why your product must deliver superior value through a \u00ab\u00a0killer\u00a0\u00bb user experience. The business case of Airbnb will be deconstructed so you can see how they started (by running experiments), ambitiously scaled (with growth hacking techniques), and monetized their value proposition (with an innovative business model).<\/p><h3>Jaime Levy<\/h3><p>Jaime is an author, college professor and User Experience strategist based in Los Angeles, California. Her book<a href=\"http:\/\/amzn.to\/1QMwny5\"> \"UX Strategy\u00a0: How to Devise Innovative Digital Products that People Want\"<\/a> was just published by O'Reilly Media. Jaime heads a consultancy called<a href=\"http:\/\/jlrinteractive.com\/\"> JLR Interactive<\/a> that caters to startups and enterprises, helping them transform their business concepts into innovative and scalable online solutions. She conducts workshops worldwide and also teaches a graduate level<a href=\"http:\/\/classes.usc.edu\/term-20161\/course\/inf-556\/\"> UX design and strategy course<\/a> in the Viterbi engineering school at the University of Southern California. To learn more about Jaime Levy, look her up on<a href=\"https:\/\/en.wikipedia.org\/wiki\/Jaime_Levy\"> Wikedia<\/a> and<a href=\"https:\/\/www.linkedin.com\/in\/jaimerlevy\"> LinkedIn<\/a>.<\/p>","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[67],"tags":[],"class_list":["post-5493","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conferences-passees"],"_links":{"self":[{"href":"https:\/\/toutlemonde-ux.com\/index.php?rest_route=\/wp\/v2\/posts\/5493","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/toutlemonde-ux.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/toutlemonde-ux.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/toutlemonde-ux.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/toutlemonde-ux.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5493"}],"version-history":[{"count":0,"href":"https:\/\/toutlemonde-ux.com\/index.php?rest_route=\/wp\/v2\/posts\/5493\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/toutlemonde-ux.com\/index.php?rest_route=\/wp\/v2\/media\/5494"}],"wp:attachment":[{"href":"https:\/\/toutlemonde-ux.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/toutlemonde-ux.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/toutlemonde-ux.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}