{"id":5740,"date":"2016-11-06T12:49:34","date_gmt":"2016-11-06T17:49:34","guid":{"rendered":"https:\/\/toutlemonde-ux.com\/?p=5740"},"modified":"2019-03-20T18:01:35","modified_gmt":"2019-03-20T22:01:35","slug":"strategie-de-contenus","status":"publish","type":"post","link":"https:\/\/toutlemonde-ux.com\/?p=5740","title":{"rendered":"UX \/ Strat\u00e9gie de contenu &#8211; 24 novembre 2016"},"content":{"rendered":"<p>[et_pb_section bb_built=\u00a0\u00bb1&Prime; fullwidth=\u00a0\u00bbon\u00a0\u00bb specialty=\u00a0\u00bboff\u00a0\u00bb next_background_color=\u00a0\u00bb#000000&Prime;][et_pb_fullwidth_image _builder_version=\u00a0\u00bb3.19.15&Prime; src=\u00a0\u00bbhttps:\/\/toutlemonde-ux.com\/wp-content\/uploads\/2016\/11\/11-16_SITEWEB2-02aa.jpg\u00a0\u00bb \/][\/et_pb_section][et_pb_section bb_built=\u00a0\u00bb1&Prime; prev_background_color=\u00a0\u00bb#000000&Prime;][et_pb_row][et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_text]<\/p>\n<p>Peut-on concevoir une exp\u00e9rience utilisateur m\u00e9morable \u00e0 partir d\u2019un contenu inefficace? La r\u00e9ponse est in\u00e9vitablement \u00ab\u00a0non\u00a0\u00bb.<\/p>\n<p>Si la strat\u00e9gie de contenu vise \u00e0 cr\u00e9er du contenu pertinent, utile et engageant, il est primordial que les professionnels du UX s\u2019y int\u00e9ressent et soient impliqu\u00e9s dans le processus. Mais comment peut-on lier efficacement la strat\u00e9gie de contenu et design UX?<\/p>\n<p>\u00c0 ce sujet, TLMUX a le plaisir d\u2019inviter Kristina Mausser, copropri\u00e9taire de Kina\u2019ole et Alaine MacKenzie, strat\u00e8ge de contenu chez Shopify.<\/p>\n<p>COOP ECTO<\/p>\n<p>936 avenue Mont-Royal Est<br \/>\nA proximit\u00e9 du M\u00e9tro Mont-Royal<\/p>\n<p>Inscriptions: 10 novembre \u00e0 partir de midi.<\/p>\n<p>Eventbrite &#8211;\u00a0L\u2019exp\u00e9rience Utilisateur et l\u2019importance de la strat\u00e9gie de contenus<\/p>\n<p><a href=\"http:\/\/www.eventbrite.com\/e\/tout-le-monde-ux-strategie-de-contenu-tickets-29089534581?ref=ebtn\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/www.eventbrite.com\/custombutton?eid=29089534581\" alt=\"Eventbrite - Tout le monde UX - Strat\u00e9gie de contenu\" \/><\/a><\/p>\n<h2><strong>Content Strategy in Canada<\/strong><\/h2>\n<p>Seven years after the term \u201ccontent strategy\u201d was popularized, the discipline and practice has grown exponentially into a cornerstone of communications and marketing efforts around the globe. But where does Canada\u2019s efforts sit relative to the world stage?<\/p>\n<p>Join one of Canada\u2019s content strategy pioneers, Kris Mausser, as she explores content strategy through the lens of our own country.<\/p>\n<ul>\n<li>How we view content strategy<\/li>\n<li>What content strategy looks like today from coast to coast to coast, and<\/li>\n<li>How content strategists and UX designers around the world can learn a lot from Canadian practitioners when it comes to planning, managing and creating multilingual content.<\/li>\n<\/ul>\n<audio class=\"wp-audio-shortcode\" id=\"audio-5740-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/toutlemonde-ux.com\/wp-content\/uploads\/2016\/11\/Kristina-final.mp3?_=1\" \/><a href=\"https:\/\/toutlemonde-ux.com\/wp-content\/uploads\/2016\/11\/Kristina-final.mp3\">https:\/\/toutlemonde-ux.com\/wp-content\/uploads\/2016\/11\/Kristina-final.mp3<\/a><\/audio>\n<p>&nbsp;<\/p>\n<p><strong>Kristina Mausser<br \/>\n<a href=\"http:\/\/kinaole.ca\">http:\/\/kinaole.ca<\/a><br \/>\n<\/strong><\/p>\n<p>Kristina is the President and Director of Content Strategy at Kina\u2019ole Inc., a Canadian-based management consulting company that seeks to improve omni-channel customer experiences through user-centred, digital-first solutions. Her work includes projects for top brands including GE Capital, PepsiCo, Saks Fifth Avenue, Sephora and Microsoft. Kris\u2019s expertise in content strategy and user experience have made her a popular speaker at events around the world including Mexico, Jamaica, the US, and Europe.<\/p>\n<h2><strong>Building a content-first UX practice at Shopify<\/strong><\/h2>\n<p>Content is the most important part of a product\u2019s user experience. So why are so many UX teams still missing out on content strategy?<\/p>\n<p>That\u2019s what we wanted to know at Shopify. So we started a content strategy team. Find out what worked for us, what failed miserably, and what happened in between. You\u2019ll learn why your UX team needs dedicated content strategists, and how to integrate content strategy into the processes you already have.<\/p>\n<audio class=\"wp-audio-shortcode\" id=\"audio-5740-2\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/toutlemonde-ux.com\/wp-content\/uploads\/2016\/11\/Alaine-final.mp3?_=2\" \/><a href=\"https:\/\/toutlemonde-ux.com\/wp-content\/uploads\/2016\/11\/Alaine-final.mp3\">https:\/\/toutlemonde-ux.com\/wp-content\/uploads\/2016\/11\/Alaine-final.mp3<\/a><\/audio>\n<p>&nbsp;<\/p>\n<p><strong>Alaine Mackenzie<\/strong><br \/>\n<strong>Senior Content Strategy Lead at <a href=\"http:\/\/Shopify.ca\">Shopify<\/a><\/strong><br \/>\n<a href=\"http:\/\/www.alainemackenzie.com\/\"><strong>http:\/\/www.alainemackenzie.com\/<\/strong><\/a><\/p>\n<p>At Shopify, Alaine is building a team of product content strategists to make commerce better for everyone (and yes, she\u2019s hiring). Before that, Alaine was an enterprise web content strategist in Vancouver, where she helped her public sector clients wrangle big content problems across even bigger teams. A long time ago she was a designer, until she realized that she liked writing words more than typesetting them.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb3.19.15&Prime;][et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_text _builder_version=\u00a0\u00bb3.19.15&Prime;]<\/p>\n<h2>Commanditaires<\/h2>\n<p>[\/et_pb_text][et_pb_gallery _builder_version=\u00a0\u00bb3.19.15&Prime; gallery_ids=\u00a0\u00bb6690,6686,6682,6680,6726,6725,6722,6717,6703,6714&Prime; posts_number=\u00a0\u00bb12&Prime; show_title_and_caption=\u00a0\u00bboff\u00a0\u00bb show_pagination=\u00a0\u00bboff\u00a0\u00bb hover_overlay_color=\u00a0\u00bbrgba(255,255,255,0.9)\u00a0\u00bb border_width_all_image=\u00a0\u00bb30px\u00a0\u00bb border_color_all_image=\u00a0\u00bb#ffffff\u00a0\u00bb \/][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><div class=\"et_pb_row et_pb_row_0 et_pb_row_empty\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_pb_module et_pb_text et_pb_text_0  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div> Peut-on concevoir une exp\u00e9rience utilisateur m\u00e9morable \u00e0 partir d\u2019un contenu inefficace? La r\u00e9ponse est in\u00e9vitablement \u00ab\u00a0non\u00a0\u00bb. Si la strat\u00e9gie de contenu vise \u00e0 cr\u00e9er du contenu pertinent, utile et engageant, il est primordial que les professionnels du UX s\u2019y int\u00e9ressent et soient impliqu\u00e9s dans le processus. Mais comment peut-on lier efficacement la strat\u00e9gie de [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5794,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p>Peut-on concevoir une exp\u00e9rience utilisateur m\u00e9morable \u00e0 partir d\u2019un contenu inefficace? La r\u00e9ponse est in\u00e9vitablement \u00ab\u00a0non\u00a0\u00bb.<\/p><p>Si la strat\u00e9gie de contenu vise \u00e0 cr\u00e9er du contenu pertinent, utile et engageant, il est primordial que les professionnels du UX s\u2019y int\u00e9ressent et soient impliqu\u00e9s dans le processus. Mais comment peut-on lier efficacement la strat\u00e9gie de contenu et design UX?<\/p><p>\u00c0 ce sujet, TLMUX a le plaisir d\u2019inviter Kristina Mausser, copropri\u00e9taire de Kina\u2019ole et Alaine MacKenzie, strat\u00e8ge de contenu chez Shopify.<\/p><p>COOP ECTO<\/p><p>936 avenue Mont-Royal Est<br \/>A proximit\u00e9 du M\u00e9tro Mont-Royal<\/p><p>Inscriptions: 10 novembre \u00e0 partir de midi.<\/p><p>Eventbrite -\u00a0L\u2019exp\u00e9rience Utilisateur et l\u2019importance de la strat\u00e9gie de contenus<\/p><p><a href=\"http:\/\/www.eventbrite.com\/e\/tout-le-monde-ux-strategie-de-contenu-tickets-29089534581?ref=ebtn\" target=\"_blank\" rel=\"noopener\"><img src=\"https:\/\/www.eventbrite.com\/custombutton?eid=29089534581\" alt=\"Eventbrite - Tout le monde UX - Strat\u00e9gie de contenu\" \/><\/a><\/p><h2><strong>Content Strategy in Canada<\/strong><\/h2><p>Seven years after the term \u201ccontent strategy\u201d was popularized, the discipline and practice has grown exponentially into a cornerstone of communications and marketing efforts around the globe. But where does Canada\u2019s efforts sit relative to the world stage?<\/p><p>Join one of Canada\u2019s content strategy pioneers, Kris Mausser, as she explores content strategy through the lens of our own country.<\/p><ul><li>How we view content strategy<\/li><li>What content strategy looks like today from coast to coast to coast, and<\/li><li>How content strategists and UX designers around the world can learn a lot from Canadian practitioners when it comes to planning, managing and creating multilingual content.<\/li><\/ul><p>[audio mp3=\"https:\/\/toutlemonde-ux.com\/wp-content\/uploads\/2016\/11\/Kristina-final.mp3\"][\/audio]<\/p><p>\u00a0<\/p><p><strong>Kristina Mausser<br \/><a href=\"http:\/\/kinaole.ca\">http:\/\/kinaole.ca<\/a><br \/><\/strong><\/p><p>Kristina is the President and Director of Content Strategy at Kina\u2019ole Inc., a Canadian-based management consulting company that seeks to improve omni-channel customer experiences through user-centred, digital-first solutions. Her work includes projects for top brands including GE Capital, PepsiCo, Saks Fifth Avenue, Sephora and Microsoft. Kris\u2019s expertise in content strategy and user experience have made her a popular speaker at events around the world including Mexico, Jamaica, the US, and Europe.<\/p><h2><strong>Building a content-first UX practice at Shopify<\/strong><\/h2><p>Content is the most important part of a product\u2019s user experience. So why are so many UX teams still missing out on content strategy?<\/p><p>That\u2019s what we wanted to know at Shopify. So we started a content strategy team. Find out what worked for us, what failed miserably, and what happened in between. You\u2019ll learn why your UX team needs dedicated content strategists, and how to integrate content strategy into the processes you already have.<\/p><p>[audio mp3=\"https:\/\/toutlemonde-ux.com\/wp-content\/uploads\/2016\/11\/Alaine-final.mp3\"][\/audio]<\/p><p>\u00a0<\/p><p><strong>Alaine Mackenzie<\/strong><br \/><strong>Senior Content Strategy Lead at <a href=\"http:\/\/Shopify.ca\">Shopify<\/a><\/strong><br \/><a href=\"http:\/\/www.alainemackenzie.com\/\"><strong>http:\/\/www.alainemackenzie.com\/<\/strong><\/a><\/p><p>At Shopify, Alaine is building a team of product content strategists to make commerce better for everyone (and yes, she\u2019s hiring). Before that, Alaine was an enterprise web content strategist in Vancouver, where she helped her public sector clients wrangle big content problems across even bigger teams. A long time ago she was a designer, until she realized that she liked writing words more than typesetting them.<\/p>","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[67,71],"tags":[],"class_list":["post-5740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conferences-passees","category-videos"],"_links":{"self":[{"href":"https:\/\/toutlemonde-ux.com\/index.php?rest_route=\/wp\/v2\/posts\/5740","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/toutlemonde-ux.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/toutlemonde-ux.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/toutlemonde-ux.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/toutlemonde-ux.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5740"}],"version-history":[{"count":0,"href":"https:\/\/toutlemonde-ux.com\/index.php?rest_route=\/wp\/v2\/posts\/5740\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/toutlemonde-ux.com\/index.php?rest_route=\/wp\/v2\/media\/5794"}],"wp:attachment":[{"href":"https:\/\/toutlemonde-ux.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/toutlemonde-ux.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/toutlemonde-ux.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}