{"id":7828,"date":"2020-03-08T10:20:27","date_gmt":"2020-03-08T14:20:27","guid":{"rendered":"https:\/\/toutlemonde-ux.com\/?p=7828"},"modified":"2020-10-20T22:07:30","modified_gmt":"2020-10-21T02:07:30","slug":"consulting","status":"publish","type":"post","link":"https:\/\/toutlemonde-ux.com\/?p=7828","title":{"rendered":"Starting a Successful UX Consulting Business"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; fullwidth=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb3.23.3&Prime; collapsed=\u00a0\u00bboff\u00a0\u00bb][et_pb_fullwidth_image src=\u00a0\u00bbhttps:\/\/toutlemonde-ux.com\/wp-content\/uploads\/2020\/03\/tlmux_banner_2020_03_BIG-1-scaled.jpg\u00a0\u00bb admin_label=\u00a0\u00bbImage en pleine largeur\u00a0\u00bb _builder_version=\u00a0\u00bb4.4.0&Prime;][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb3.22.3&Prime; collapsed=\u00a0\u00bboff\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb3.25&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb3.25&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.4.0&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb]<\/p>\n<h1 style=\"text-align: center;\">Succeeding as a UX Freelancer or Consultant <\/h1>\n<p style=\"text-align: center;\">\ud83d\udcac Conf\u00e9rence en anglais<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.4.0&Prime;][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.4.0&Prime;][et_pb_text _builder_version=\u00a0\u00bb4.4.0&Prime; text_orientation=\u00a0\u00bbcenter\u00a0\u00bb width=\u00a0\u00bb650px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_padding=\u00a0\u00bb40px|40px|40px|40px|false|false\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset3&Prime;]<\/p>\n<h2 style=\"text-align: center;\">\u00c9v\u00e9nement report\u00e9<\/h2>\n<p class=\"p1\" style=\"text-align: center;\">Nous avions pr\u00e9vu une belle soir\u00e9e le 26 mars prochain avec Elizabeth Allen. Malheureusement, apr\u00e8s r\u00e9flexion et discussion avec notre conf\u00e9renci\u00e8re, nous avons jug\u00e9 qu\u2019il \u00e9tait pr\u00e9f\u00e9rable de repousser la date de cet \u00e9v\u00e9nement TLMUX.<\/p>\n<p class=\"p1\" style=\"text-align: center;\">Dans le context actuel, nous pr\u00e9f\u00e9rons participer \u00e0 l&rsquo;effort collectif contre la propagation du virus.<\/p>\n<p class=\"p1\" style=\"text-align: center;\">On est bien s\u00fbre triste de ne pas vous voir ce mois ci, mais on se reprend vite \ud83d\udc4b!<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; _builder_version=\u00a0\u00bb3.25&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb3.25&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.4.0&Prime;]<\/p>\n<p>In December 2017, I left my job as a UX Researcher at Shopify and started Brazen, a one-woman UX research consultancy. The past 2+ years have been a whirlwind: I\u2019ve worked with 24 fantastic clients, tackled tons of complicated projects, spoken at several conferences, and far exceeded my financial goals.<\/p>\n<p>This talk synthesizes all of the major lessons I\u2019ve learned about succeeding as a UX freelancer\/consultant from this very intense period of successes and failures. Through examples and stories, I&rsquo;ll share unique ideas and concrete strategies for what to do (and what NOT to do) if you&rsquo;re freelancing in UX right now, or even just thinking about giving it a try someday.<\/p>\n<p>I\u2019ll cover\u2026<\/p>\n<ul>\n<li>Taking the first steps towards experimenting with freelancing\/consulting<\/li>\n<li>Landing clients and turning them into repeat customers<\/li>\n<li>Evaluating whether a project is a good fit for you<\/li>\n<li>Creating proposals, pricing projects, and interpreting contracts<\/li>\n<li>Impressing clients and keeping them engaged through a project<\/li>\n<li>Experimenting with new offerings and approaches<\/li>\n<li>Tracking your performance and planning for the long term<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb3.25&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.4.0&Prime;]<\/p>\n<p>Salle Jean-Desprez chez <a href=\"https:\/\/www.google.com\/maps?ll=45.517934,-73.550967&amp;z=14&amp;t=m&amp;hl=en-US&amp;gl=CA&amp;mapclient=embed&amp;daddr=Canadian+Broadcasting+Corporation+1400+Boulevard+Ren%C3%A9-L%C3%A9vesque+E+Montreal,+Quebec+H2L+2M2@45.5179343,-73.55096739999999\">Radio-Canada<\/a><br \/>M\u00e9tro Beaudry<br \/>Le <strong>26 mars 2020 \u00e0 18h (\u00e9v\u00e9nement report\u00e9)\u00a0<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.4.0&Prime;][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb3.25&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.4.0&Prime;]<\/p>\n<h2>Pr\u00e9sent\u00e9 par<\/h2>\n<p>[\/et_pb_text][et_pb_team_member name=\u00a0\u00bbElizabeth Allen\u00a0\u00bb position=\u00a0\u00bbUX research, strategy, and training consultant\u00a0\u00bb image_url=\u00a0\u00bbhttps:\/\/toutlemonde-ux.com\/wp-content\/uploads\/2020\/03\/elizabeth-allen.jpg\u00a0\u00bb twitter_url=\u00a0\u00bbhttps:\/\/twitter.com\/elizallen_\u00a0\u00bb linkedin_url=\u00a0\u00bbhttps:\/\/www.linkedin.com\/in\/elizallenux\/\u00a0\u00bb admin_label=\u00a0\u00bbPersonne\u00a0\u00bb _builder_version=\u00a0\u00bb4.4.0&Prime; header_font=\u00a0\u00bb||||||||\u00a0\u00bb body_font=\u00a0\u00bb||||||||\u00a0\u00bb position_font=\u00a0\u00bb||||||||\u00a0\u00bb]<\/p>\n<p>Elizabeth Allen is a UX researcher, cognitive psychologist, and sporadic banjo-player based in Toronto. She is the founder of Brazen, a UX research consultancy that helps clients such as Mozilla, Shopify, and Wealthsimple identify and solve critical UX problems in digital and physical products. Before taking the leap and starting Brazen two years ago, Elizabeth worked as an in-house researcher at companies in Toronto, San Francisco, and Chicago.<\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb3.25&Prime;][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb3.25&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.4.0&Prime;]<\/p>\n<h2>Commanditaires<\/h2>\n<p>[\/et_pb_text][et_pb_gallery gallery_ids=\u00a0\u00bb7890,6722,6725,6686,7510,6800,6714,6736,7374,7145,7160,7509,6685&Prime; posts_number=\u00a0\u00bb14&Prime; show_title_and_caption=\u00a0\u00bboff\u00a0\u00bb show_pagination=\u00a0\u00bboff\u00a0\u00bb admin_label=\u00a0\u00bbGalerie\u00a0\u00bb _builder_version=\u00a0\u00bb4.4.0&Prime; border_width_all_image=\u00a0\u00bb30px\u00a0\u00bb border_color_all_image=\u00a0\u00bb#ffffff\u00a0\u00bb][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb3.29.3&Prime; collapsed=\u00a0\u00bboff\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb3.29.3&Prime;][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb3.25&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Succeeding as a UX Freelancer or Consultant \ud83d\udcac Conf\u00e9rence en anglais\u00c9v\u00e9nement report\u00e9 Nous avions pr\u00e9vu une belle soir\u00e9e le 26 mars prochain avec Elizabeth Allen. Malheureusement, apr\u00e8s r\u00e9flexion et discussion avec notre conf\u00e9renci\u00e8re, nous avons jug\u00e9 qu\u2019il \u00e9tait pr\u00e9f\u00e9rable de repousser la date de cet \u00e9v\u00e9nement TLMUX. Dans le context actuel, nous pr\u00e9f\u00e9rons participer \u00e0 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7830,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<h1><b>L'exp\u00e9rience client: son \u00e9volution, 10 principes et les derni\u00e8res tendances pr\u00e9sent\u00e9es \u00e0 SXSW<\/b><\/h1><p>Une conf\u00e9rence donn\u00e9 par Daniel Lafreni\u00e8re, conseiller, auteur et conf\u00e9rencier en CX (Customer Experience) et UX (User Experience) (Voir ci-dessous)<\/p><p>L\u2019exp\u00e9rience client est au coeur des pr\u00e9occupations des entreprises, qu\u2019elles soient B2C ou B2B. Pour plusieurs, leur survie en d\u00e9pend. Pendant la 1ere partie de la pr\u00e9sentation, il abordera l\u2019\u00e9volution de la pratique du design, de l\u2019interaction personne-machine \u00e0 l\u2019exp\u00e9rience client. Il pr\u00e9sentera par la suite 10 principes pour orienter la conception de toute exp\u00e9rience client, qu\u2019elle soit physique ou num\u00e9rique.<\/p><p>Dans la 2e partie de la pr\u00e9sentation, il sera question des derni\u00e8res tendances en UX et CX pr\u00e9sent\u00e9es en mars pendant la conf\u00e9rence SWSX \u00e0 laquelle il a assist\u00e9. il parlera notamment d\u2019interfaces conversationnelles, de design exp\u00e9rientiel, et de l\u2019avenir du commerce de d\u00e9tail.<\/p><p><span style=\"font-weight: 400;\">Fort d\u2019une expertise d\u00e9velopp\u00e9e sur une trentaine d\u2019ann\u00e9es, Daniel Lafreni\u00e8re est conseiller, auteur et conf\u00e9rencier en CX (Customer Experience) et UX (User Experience).<\/span><\/p><p><span style=\"font-weight: 400;\">Il a offert des formations et des conf\u00e9rences au Canada, aux \u00c9tats-Unis et en Europe. De 1993 \u00e0 2006, il a enseign\u00e9 aux 1er et 2e cycles \u00e0 l\u2019Universit\u00e9 Laval. Il a aussi \u00e9t\u00e9 professeur invit\u00e9 \u00e0 l\u2019Universit\u00e9 de Montr\u00e9al et \u00e0 l\u2019Universit\u00e9 de Lyon en France. <\/span><\/p><p><span style=\"font-weight: 400;\">Il est l\u2019auteur de six livres dont De kess\u00e9 l\u2019exp\u00e9rience client? (2017), Le petit guide de la grande exp\u00e9rience client (2012), Talk to me \u2013 Get personal. Get relevant. Get more customers! (2010) et Le design Web raisonn\u00e9: 3 \u00e9tapes pour concevoir l\u2019exp\u00e9rience client (2005).<\/span><\/p><p><span style=\"font-weight: 400;\">Daniel r\u00e9dige aussi un blogue sur l'exp\u00e9rience client pour le journal les Affaires.<\/span><\/p><div class=\"vcex-icon-box clr vcex-icon-box-two aligncenter\"><div class=\"vcex-icon-box-content clr\"><p>D\u00e9couvrez la vid\u00e9o et le <a href=\"https:\/\/toutlemonde-ux.com\/ux-et-cx-avec-daniel-lafreniere-recapitulatif\/\">r\u00e9capitulatif de la soir\u00e9e<\/a>.<\/p><\/div><\/div>","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[61,67],"tags":[],"class_list":["post-7828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conference","category-conferences-passees"],"_links":{"self":[{"href":"https:\/\/toutlemonde-ux.com\/index.php?rest_route=\/wp\/v2\/posts\/7828","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/toutlemonde-ux.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/toutlemonde-ux.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/toutlemonde-ux.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/toutlemonde-ux.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7828"}],"version-history":[{"count":36,"href":"https:\/\/toutlemonde-ux.com\/index.php?rest_route=\/wp\/v2\/posts\/7828\/revisions"}],"predecessor-version":[{"id":8013,"href":"https:\/\/toutlemonde-ux.com\/index.php?rest_route=\/wp\/v2\/posts\/7828\/revisions\/8013"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/toutlemonde-ux.com\/index.php?rest_route=\/wp\/v2\/media\/7830"}],"wp:attachment":[{"href":"https:\/\/toutlemonde-ux.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7828"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/toutlemonde-ux.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7828"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/toutlemonde-ux.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7828"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}